E Commerce

The best brands and retailers have meticulous social media strategies that ensure they post the kind of content their audiences want to see.

To stay competitive, brands need to move with the market and embrace emerging trends.

In this piece, we’ll examine the impact of product data on the customer experience, explore some of the top challenges brands face when it comes to the efficient and effective flow of product information, and offer a four-step approach for making the case for tech stack investment.

Ecommerce shopping has exploded in popularity over the past few years — but the downside to this boom is an increase in returns, cutting into profits and disrupting businesses’ attempts to manage their inventory.

Every well-executed strategy starts with a clear goal. And every clear goal can be identified by asking a simple question: Where are you now — and where do you want to be?…

Key performance indicators (KPIs) are essential for brand manufacturers to gauge both successes and failures. Leaders must focus on the essential digital product metrics that will help them meet their unique goals. Too much data can blur the appropriate next steps for your team, leaving them chasing irrelevant or unactionable information…