What is Product Content?

Simply put, product content is the information buyers need to make a purchase choice

Product content

A Customer Viewpoint:

Product content is for your customers. To help them find the products they need, want, or didn’t know they needed. It is required to make their shopping experience faster, simpler, and more enjoyable. So they leave your site satisfied and come back for another great experience. But all too often, product content is ignored, leaving many customers experiencing only frustration. This is illustrated by our story.


Types of Product Content:

Product content is not just an image. Product content comprises of multiple images, long copy, specification data, video, metadata & animation. The challenge is to produce, capture, structure and present this to customers in a way that seamlessly helps them navigate their way to a product. SKUvantage offers a one-stop shop for all forms of product content.