A Customer Viewpoint
Product content is for your customers. To help them find the products they need, want, or didn’t know they needed. It is required to make their shopping experience faster, simpler, and more enjoyable. So they leave your site satisfied and come back for another great experience. But all too often, product content is ignored, leaving many customers experiencing only frustration. This is illustrated by our story.
Types of Product Content
Product content is not just an image. This is the most basic form that many retailers still only provide. Product content comprises of multiple images, long copy, specification data, video, metadata & animation. The challenge is to produce, capture, structure and present this to customers in a way that satisfies all customer ways to navigate their way to a product. SKUvantage offers a one stop shop for all forms of product content.